While Facebook recently passed the 1 billion user mark to remain the top player in the social media world, there is little doubt that having a Twitter account just makes good business sense.
As a small business owner, there is a good chance that you do not have the advertising budget of the larger companies, meaning you need to promote your brand in whatever ways possible. If you have not figured it out by now, social media is one of those perfect ways.
If you have not already, putting together a Twitter fan page for your company is easy to do, allows you a great vehicle with which to promote your brand, and provides you with the opportunity to have real-time interaction with both current and potential customers. Best of all, it is essentially free, giving you 24/7 access to consumers.
So, what are the necessary steps to put a Twitter account into place for your small business? Among them:
1. Use it regularly – Do you know the small businessman or businesswoman who have Twitter accounts, yet fail to properly and regularly use them? Yes, they are out there. It is important if you’re going to have a Twitter account to promote your brand to use it regularly. Off-and-on tweeting will not get you very far. First, it shows that your interest level in promoting your company online is minimal at best. Secondly, it puts you at odds with the search engines that are crawling the web looking for such sites. Lastly, you give the competition that uses Twitter regularly an advantage;
2. Focus on important keywords – Your Twitter account should zero in on important hashtags that are relevant to your business and industry as a whole. If you sell life insurance for instance, use hashtags like #life insurance, #lifeinsurancequotes, #cheaplifeinsurance and #buylifeinsurance when tweeting. This will help draw consumers to your Twitter page when they are online checking out social media venues for life insurance information;
3. Know the best times to tweet – Even though you can tweet 24/7 if you like, there are ideal and not so ideal times to use Twitter to further your brand. While different studies say different things, it has been generally acknowledged that Tuesdays show to be the highest active Twitter day. Wednesday and Friday have the second largest amount of Twitter activity, while Monday and Saturday are typically the slowest days. Trends also show that Twitter users generally log onto their accounts when they initially come into work, at lunchtime, and/or close to the culmination of their work day;
4. Track the data - One of the complaints you will oftentimes hear from a CEO is that they can’t get a true measure of how their company’s social media efforts are going, hence they shy away from using it in the first place. There are different analytical tools out there for your small business to measure your Twitter activity and other forms of social media. It is important to compile the numbers and analyze them to see where you are making inroads, where you need some more effort, and where you may be wasting your time.
In the end, the majority of small business owners who utilize Twitter stand a good chance of bringing more recognition to their brand.
At the end of the day, isn’t that what it is all about?
image credit: twitter
Dave Thomas, who writes on topics such as the right home gutter guard www.gutterhelmet.com and starting a home business, has more than 20 years of experience as a business writer.