Explosion! Crowdsourcing for Marketing and Innovation

In an interactive timeline, called Crowdsourcing by World’s Best Global Brands, we show how the use of crowdsourcing has exploded since the early 2000′s. The objective of this timeline was to have a rich and visual representation of how brands increasingly use of crowdsourcing to pursue marketing- and innovation-related business objectives.

To make it as comprehensive as possible, you are invited to contribute to this interactive document by submitting crowdsourcing cases that you know of. Contributors will be listed in the timeline presentation, and it’s also possible to link to your website.

Explosion!  Crowdsourcing for Marketing and Innovation

This timeline shows how the world’s most valuable brands (the 100 brands included in Interbrand’s Best Global Brands ranking) have used crowdsourcing, and how they’re continuously doing it. Rather than being a one-time illustration, it is intended to become a participative document to gather and display information about brand-sponsored crowdsourcing initiatives.

This timeline demonstrates that Brands are ‘crossing the chasm’ of crowdsourcing”, says François Petavy, CEO of eYeka. “Once considered as a marketing gimmick or a source of low-cost content, crowdsourcing is coming of age and becoming an everyday tool for marketers. In a world where relevance and time-to-market make the difference, more and more Brands are realizing that the true opportunity with crowdsourcing lies in a stronger connection with consumers and an accelerated pace of innovation.

In order to make it as complete as possible, you’re eagerly invited to contribute by submitting crowdsourcing initiatives that might have missed (note that we haven’t integrated all the crowdsourcing initiatives yet, more will be added on an ongoing basis). To do that, and to be listed as a contributor of the timeline, you just have to send an email to brandcrowdsourcingtimeline@gmail.com. Just make sure that…

  1. The initiative you submit falls into the scope of the timeline (see here)
  2. You provide a title, background information, results and outcomes
  3. You provide some visuals and/or videos to illustrate it
  4. You describe the initiative citing external sources

To access the interactive timeline, click on the following infographic:

Explosion!  Crowdsourcing for Marketing and Innovation

If you haven’t clicked yet, you can access the timeline here.

image credit: pow.cx

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Yannig RothYannig Roth graduated in marketing and is currently Research Fellow at eYeka and PhD student at University Paris1 Panthéon-Sorbonne in Paris (France). His main research interests are creative crowdsourcing and community co-creation. Yannig regularly blogs at http://yannigroth.wordpress.com

This entry was posted in Creativity, Innovation, Open Innovation, Product Innovation, marketing and tagged , , , , . Bookmark the permalink.

9 Responses to Explosion! Crowdsourcing for Marketing and Innovation

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  2. Rick S. says:

    Crowdsourcing has definitely crossed the chasm as Geoffrey Moore http://www.geoffreyamoore.com would say. I can only speculate the extent of the interconnectedness that is happening with marketing in todays world and it is really exciting. Thank you for the informative read!

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