And there is a value to these magical new things…not just in the demand by people and companies…but also in the patents and intellectual property that can often be created for your innovation. And in a related way, a few weeks back, a major ruling came down on what Patrick Meyer calls “Patented Magic” (simple, compelling, user experience innovations).
It involved Apple, over Samsung, in a patent infringement suit on their mobile devices. A “pinch to open” movement on an iPhone, for example, is an innovation and can be protected. The result: Apple is to receive a $1.1 Billion award from Samsung, based on the jurors and court decision. Yet more importantly, it held up the value of patented innovation and supported the work of true innovators everywhere.
So creating magic with or thru smartphones and tablets is one part, then protecting your innovation is the second part.
But an iPhone5, as an example, or the iPad(3) or the Samsung Galaxy S3 (with NFC), can also create amazing experiences…that captivate consumers, business professionals, gamers or anyone, using brands and entertainment properties that come to life in new ways.
Touch you phone to a new book in an airport and a 30 second video pops up of Steve Jobs and gives you a sense of what’s inside “Steve Jobs & The World of Mobile.” Tap a retail shelf talker in a grocery store and a video recipe comes to life. “Blip” a cereal box and a 3D metamorphosis happens on your device. Take a US dollar bill and make fireworks shower over the DC Capitol building on your iPhone.
PatrickTV shares this emerging new area of Patented Magic and examples (Thinaire and Blippar) that will make your own imagination - and innovative ideas – come to life.
image credit: Disney. All rights reserved.
Patrick Meyer is the Global Correspondent for Innovation Excellence, and an Innovation and Business 3.0 Expert, Author and Keynote Speaker. He is the founder of PatrickTV and The CEO Futurist – Delivering The Future Now. Follow him at @PatrickMeyer and http://www.patrickmeyer.com/