In this video, Bloomberg TV goes behind the scenes with with Peter Cook to examine how rock stars – that continuously innovate through reinvention, such as David Bowie, Madonna and Prince – compare to agile companies.
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image credit: BloombergTV
Peter Cook is Rock’n'Roll Innovation Editor at Innovation Excellence. He leads Human Dynamics and The Academy or Rock, and provides Keynote speaking, Organisation Development and Business Coaching. www.humdyn.co.uk and www.academy-of-rock.co.uk. You can follow him on twitter @Academyofrock