Visiting the Dark Side of the Innovation Moon

The Dark Side of the Innovation MoonEver wondered what is on the other side of the moon when you look up towards it? Do we really need to look beyond our own horizons in our daily lives? Should we question beyond our existing horizons in how we go about innovating, to explore, to push ourselves into the unknown?

What about the other side, the darker, unknown side of the moon. Are you ever curious of what lies behind what we can see? I certainly am.

Innovation is perhaps like the moon. We only see a part of it wherever we stand, we appreciate that part and value what we see and work within. It is even better if we can repeat it again and again. It can even offer something reassuring and comfortable, we grow comfortable within our own known borders of innovation activity.

What happens though, when we suddenly face crisis or our innovation activity that has happily gone on and on is abruptly questioned due to some sudden changes in the market place? Then we often enter the unknown side, the darker, murkier side of innovation, like the moon, out there but not part of our world until now. It unexpectedly challenges what we know and leaves us vulnerable and uncertain.

The issue becomes, what is the power of knowing that darker side of the innovation moon beforehand? Understanding as much of the whole innovation moon would be good for many of us but we would like to do this safely within our existing comfort zone. What we would ideally love is not just a glimpse of the far side, that darker, unknown side but a chance to visit it, just to see if it is something for us or not.

Visiting the dark side of the innovation moon

I think we all do need to gain a really good glimpse of the total innovation moon. It would help us to be better equipped to be ready for different eventualities that are more often than not, coming our way in unexpected ways.

What can be provided that allows us to move around innovation with more confidence, to experience it, to explore it and then become eventually more comfortable with it so as to work all sides of this innovation moon?

To orbit the innovation moon we do need to rise up and go beyond our day-to-day lives. We need to look at innovation in its broader context; we need to understand all of its inter-connected parts. So much of the innovation moon often remains in mystery, the side that faces away from us.

Part of my job is to encourage you to not only leave your comfort zone but to attempt to offer the framing techniques and approaches to equip you, so you can deepen your journey into the darker, less known sides of your innovation understanding and understand them.

How can we explore all the potential within innovation?

We should ask of ourselves, what does block out the light, the understanding of gaining a fuller understanding of innovation. Is it a lack of time, of incentive or it is not simply part of our job, the role expected by the organization we work for does not want us to be curious? We need a way to freshly connect, to relay and make exploration, to feel like we can make a safe venture. To do this we often need permission to go beyond our existing horizons.

Equally we each have to ask ourselves what and where are the dark sides of the innovation moon for us? Why are these differences on the side that faces away from us, the unknown sides of the innovation moon? We do need to open up and seek out far more.

This blog site was deliberately set up to help in this, along with my advising, coaching, researching and consulting work to help you in your innovation focus. I’m trying to add the ‘innovation fuel’ and essential frameworks and equipment to help you explore innovation with growing confidence and continued support.

The power and force of the dark side has growing attraction

The difference that can be made is distinctive innovation, breakthrough and disruptive innovation. This is the attraction of exploring the dark side of the innovation moon, it is what investors and your organizations are looking for, that makes you stand out and be different. You have pushed the boundaries.

Those creative forces, the unique breakthroughs, the distinctive products, services and different business models that allow us to break free of the pull of the gravity that often holds the majority back, that is the attraction of the dark side of innovation. This often require us to move out of our comfort zones, be pushed to explore the other side, the far side of our thinking.

We all are in need of making fresh moonwalks.

To understand the whole innovation moon we do need to make moonwalks. We need to explore, we need to map out the terrain. I think we need a new model that tackles innovation, so it can articulate for all and becomes the innovation roadmap, that communicates to us all in a way that makes clear connection. We need more help in reducing uncertainty and replace it with something that gives us all a feeling of being part of something bigger and more exciting, something we want to take part within.

We all need to visit the dark side of the innovation moon. I am more than happy to walk alongside you, actually I’d welcome it, as we all gain a new perspective when we do make any journey.

image credit: accuweather.com

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Paul HobcraftPaul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities.

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2 Responses to Visiting the Dark Side of the Innovation Moon

  1. Pearl Zhu says:

    Hi, Paul, insightful innovation moon contemplation, as Neil Armstrong famously saying when he walked on the moon four decades ago: it’s small step here, but a giant jump for humanity.

    Same as our innovation journey, it takes adventure to be innovative, don’t always look at the obvious piece, puzzles is usually the hidden treasures need be discovered, optimism may even transform moon from wax to full. thanks.

  2. Mark Riva (@MarkRiva) says:

    “There is no dark side of the moon, really. Matter of fact, it’s all dark. The only thing that makes it look light is the sun.” http://en.wikipedia.org/wiki/Eclipse_(Pink_Floyd_song)

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