The Forbidden Fruit of Failure

The Forbidden Fruit of FailureWe’ve mapped failure to the wrong words. And this mis-mapping is so strong and deep that un-mapping seems unlikely. I propose failure, as a word, be scratched from the dictionary.

Failure is learning in the form of experiments (including the thought kind) with outcomes different than theorized, where the outcomes create a more complete understanding of theory, or learning.

Wrong is mapped to failure, but failure should be mapped with – different than our best understanding.

Newness is mapped to failure. Replace failure with learning and the mapping is right – more newness, more learning. This is why tolerance of failure (and newness) is a must – no newness, no failure, no learning.

Risk is mapped to failure. Replace failure with learning and the mapping is right – more risk, more learning. Risk cannot be forbidden, if we’re to learn.

Risk and newness are mapped to late, and, guilt by association, failure is mapped to late. Replace failure with learning and the mapping is right – learn fast to avoid being late. And now, after several paragraphs of un-mapping, hopefully the re-substitution makes sense – fail fast to avoid being late.

Failure isn’t failure, failure is learning.

image credit: shereese

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Mike ShipulskiDr. Mike Shipulski brings together the best of Design for Manufacturing and Assembly, Axiomatic Design, TRIZ, and lean to develop innovative products and technologies. His blog can be found at Shipulski On Design.

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2 Responses to The Forbidden Fruit of Failure

  1. Pingback: Coaching Theory | Pearltrees

  2. Peter Cook says:

    I have had direct experience of the dreaded ‘F’ word when I sponsored ‘the real Spinal Tap tour’ with a cult punk rock star. I may tell the full story on IX one day, but for now you may get a taste of what happened at

    Suffice to say I lost a small fortune on this adventure but learned lots.

    Peter Cook

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