Top 20 Innovation and Marketing Articles – Feb 2012

by Innovation Excellence

February's Top 20 Innovation and Marketing ArticlesDrum roll please…

At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our Innovation Excellence Weekly email. Did your favorite make the cut?

But enough delay, here are February’s twenty most popular innovation posts (each receiving 2,900 – 8,700 page views):

  1. Rise of the Social Business Architect – by Braden Kelley
  2. Make Ideas Happen – the role of innovation strategy – by Bradley (Woody) Bendle
  3. Innovative Leadership for Future Change – by Dr. Tony Bolden
  4. Learning Cultures and Innovation – by Bradley (Woody) Bendle
  5. https://www.innovationexcellence.com/blog/2012/02/14/sustaining-an-employee-led-innovation-culture/ – by Matthew Reedy
  6. Managing Innovation is about Managing Change – by Braden Kelley
  7. Predictions for Social Product Innovation in 2012 – by Amy Kenly
  8. Unfreezing the Middle for Innovating – by Paul Hobcraft
  9. Cultivating the Innovation Ecosystem – Interview with Beth Comstock of GE
  10. Co-Creation and Open Innovation in New Product Development – VIDEO
  11. Top Ten Tips for Selling Your Idea to Executives – by Robert F Brands
  12. Making Innovation Sustainable – Part 1 of 4 – by Braden Kelley
  13. Innovators vs Adaptors – Hendrix vs Clapton – by Peter Cook
  14. Is Bill Belichick a Design Thinker? – by Chris Dolan
  15. Bring Crowdsourcing into Manufacturing – by Derek Singleton
  16. Four Factors Driving the Need for Innovation – by Jeffrey Phillips
  17. Is Brainstorming Pointless? – by Steve Faktor
  18. Breaking Away – A New Way to Look at Innovation – Interview with Jane Stevenson and Bilal Kaafarani
  19. Getting Better Ideas Faster – Presentation
  20. Innovation at World Economic Forum – Apple vs. Google – by Jatin Desai

BONUS – Here are four more strong articles published the last week of the month:

If you’re not familiar with Innovation Excellence, we publish 2-6 new articles every day built around innovation and marketing insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook feed or on Twitter or Linkedin too!

Editor’s Note: Innovation Excellence is open to contributions from any and all innovation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have a valuable innovation insight to share with everyone for the greater good. If you’d like to contribute, create an account.


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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.