Making Memories and Motivating Loyalty

This simple, true story of an encounter that Barbara Glanz had at one of her speaking engagements defines what good customer service means. Every employee can make a difference and create memories for your customers that will motivate them to come back – putting their personal signature on the job at the same time.

The story of Johnny the Bagger is but one example of how employees, when engaged in their work, are one of the big keys to differentiating your business from the competition.

This entry was posted in Video and tagged , , , , , . Bookmark the permalink.

2 Responses to Making Memories and Motivating Loyalty

  1. Karen Dietz says:

    Love love love this video and message! Thank you so much for sharing :) I’ve added this to my curated content at and to my Pinterest board.

  2. Actually, Johnny HEARD me speak about customer service. I suggested that each person there, no matter what their job might be, could come up with something special they could do for the customers — adding their personal signature to their work. Johnny called me several weeks later to tell me what he had done, and you know the rest of the story. It was a huge blessing to have been the catalyst for a story that has touched so many hearts. You can see an even better 17 minute dramatization on my website at

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Keep Up to Date

  • FeedBurner
  • LinkedIn
  • Twitter
  • Facebook
  • Slideshare
  • Email
  • YouTube
  • IPhone
  • Amazon Kindle
  • Stumble Upon

Innovation Authors - Braden Kelley, Julie Anixter and Rowan Gibson

Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and strategic advisors to many of the world’s leading companies.

“Our mission is to help you achieve innovation excellence inside your own organization by making innovation resources, answers, and best practices accessible for the greater good.”