Co-Creation and Open Innovation in New Product Development

What is Co-Creation and how is it used in practice to come up with innovative products and services?

Drawing on 10 years of experiences in Co-Creation and Open Innovation, Hyve AG has put together a short video showing examples of collaborative innovation with consumers.

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5 Responses to Co-Creation and Open Innovation in New Product Development

  1. Interesting. This is a great video to show the power of co-creation. My company, MESH01, deals with a lot of these concepts on a daily basis as we help sportstyle brands with the design of awesome products. In some sense, you may think that the whole idea of “crowdsourcing” is old hat, but I think as this video subtly points out the value of crowdsourcing is not being fully utilized. There is a lot of room for growth and the brands that catch on will be the ones that cash in.

  2. Luke Winter says:

    I think this video is good at emphasising that no matter what your industry is, your customers are online and voicing valuable opinions about the products that matter to them. These dialogues are gold, but still, many companies fail to properly integrate into their product development workflow. The magic happens when consumers’ ideas become part of the process.

    Fortunately, comprehensive web software solutions like OneDesk are now available to all businesses, offering marketeers and project managers the ability to bake social customer feedback directly into the streamlined product development process. Just as social media has democratized communications for consumers, it has allowed smaller companies across the spectrum of industries to harness fantastic opportunities for direct customer engagement.

    Luke Winter
    Community Manager

  3. Pingback: Top 20 Innovation and Marketing Articles – Feb 2012 « givoishaya

  4. matilde says:

    What about Innovation and Co-creation for Development, tout-court?
    The Geneva Forum on Social Change (20-21 April 2012, Geneva – Switzerland -) is exploring how social business, innovative partnerships and technologies can approach the World’s Poor not only as aid recipients, but as customers, and, most importantly, as!
    visit !

  5. Pingback: Co-Creation and Open Innovation in New Product Development | Ways to Innovate |

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