Sunday is a do nothing day for me. So I usually spend the time browsing my Linked-In groups to see if there is anything of interest going on. Earlier this month a presentation was posted on one of the groups. It was given by Professor Clayton Christensen of the Harvard Business School. His presentation was an hour long and given to IT CEOs. It was the most useful and informative hour I have spent in a very very long while.
Using years of research and statistics from steel, automobiles, electronics and computer industries, he shows why large companies lose market share and misunderstand innovation. He also questions the wisdom of sending our technological know how overseas, pointing out it may add to the bottom line in the short term, but in the bigger picture it is the underlying reason why many companies end up bankrupt. But the real gem is the study of who and why people buy Ice Cream shakes. You will have to watch the presentation to find out. The answer is not what you might expect.
So if you are tired of hearing “It’s a Holly Jolly Christmas” for the umpteenth time, or just want to get away from wrapping Christmas presents, watch this talk from one of true masters.
It should give hope to many innovators and entrepreneurs, at least be thought provoking for those who work in corporate innovation. Give yourself a present, one that might keep on giving for a long time to come.
Peter Doyle is an award winning media marketing, news and documentary producer using rich media to accelerate innovation and commercialization. Check me out at http://www.linkedin.com/in/peterjdoyle