Monthly Archives: November 2011

There are many ways to harness collective intelligence to enhance your innovation, and drive “hackers to explore” the details of your innovation and stretch its capabilities: open innovation, social innovation, collaborative design, open source… Continue reading
Social proof is a powerful trigger, and it’s often overlooked by many. If a restaurant waiting list is hours long, odds are there’s a good reason. Why else would people waste time and stand in line if the food wasn’t great? Continue reading

Most corporate innovation units deal with “zombie” projects. Those are the projects that are killed by managers or executives because they do not match the strategy, do not hold enough potential – or more likely – do not have the right timing. Continue reading

This simple exercise makes an incredibly important point. The way you phrase a problem will lead you down the path of a particular thought process. This, in turn will lead to a particular solution. How you ask the question will impact the manner in which you innovate. Continue reading

Many innovations come from a deeper level of customer and market understanding. They go beyond what current customers say they need. They solve problems that customers either don’t realize they have or didn’t know could be solved. These innovations create needs and performance gaps only once customers start using them and get turned on to the possibilities. Continue reading










