People confuse creativity with innovation – Professor Edward de Bono speaks with The Business Voice on how’s it different.
Edward de Bono is the originator of the concept of Lateral Thinking, which is now a part of language enjoying an entry in the Oxford Dictionary.
Dr. de Bono was born in Malta. He was a Rhodes Scholar at Oxford, holds an M.A. in psychology and physiology from Oxford, and is a Professor at many leading institutions around the world.
He’s author of many best selling books, and is known as the world’s leading authority on thinking.