Does Social Media Corrupt Contests?

Does Social Media Corrupt Contests?Excedrin is running a $200,000 contest on Facebook for video entries ($150,000 first prize) and photo entries ($50,000 first prize) and after a round of judging to pick ten finalists in each category, let the voting madness begin. Well, at least until the end of August 2, 2011.

Voting in this case consists of getting people to go to the Excedrin page on facebook and select ONE photo and/or ONE video to vote for per day. Vote more than once per day and your vote is eliminated.

Of course some people are trying to game the system to win the grand prize in each category, and apparently this has already resulted in some disqualifications – the result of people violating the rules.

Now, I must disclose that friends of mine are participating in this contest in the photo category.

I think their entry is the best one there, but this is in no way a plea for you to vote for them. Instead I think this contest poses an interesting question hinted at in the title, that I think it would be interesting to discuss. Now that we have all of these social media tools, is it now possible to run a fair online voting contest? Or will the most social-media savvy person with a large, active network always win regardless of entry quality?


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Braden KelleyBraden Kelley is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also the editor of Innovation Excellence, a popular innovation speaker and trainer, and advises companies on connecting with their customers and embedding innovation across the organization.

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2 Responses to Does Social Media Corrupt Contests?

  1. Pingback: Innovation Excellence | How Not to Do Social Media

  2. Pingback: Another Example Of How Not to Do Facebook Marketing | How To Market Your Business

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