Monthly Archives: April 2011

15 Reasons Conventional Wisdom Inhibits Innovation

Conventional wisdom permeates the common no’s standing in the way of innovation. That’s just reason one why conventional wisdom blows. Here are 14 other reasons conventional wisdom inhibits innovation: It’s based on past experiences which could have nothing to do with today. It shoots down different ideas out of hand. It provides an excuse to not try changing the status quo. Nobody has to take personal responsibility for the inertia it creates. It discourages creativity, intuition, and imagination. It reinforces damaging stereotypes. It carries disproportionately too much weight in shaping opinions. It’s best friends with the status quo. It weakens a sense of longing for what could be. It digs deep mental ruts. It sanctions all types of laziness. It breeds pride among those inclined to rest on their laurels. It can hide its incorrectness behind misplaced reverence for tradition and past practices. It protects the tenured from having to … Continue reading

Posted in Innovation, Psychology | 4 Comments
Role of R&D in Driving Product Adoption

Most organizations strive to keep their product developers locked up far away from customers. After all, you never know what an engineer or designer might say. Those R&D guys tend to be coldly straight, to the point and struggle with the concept of “spin,” which can be kind of scary. They also deeply understand the product, its special nuances, performance profile and underlying technology platform. It is also in their power to change these attributes. For these reasons customers love to talk with these “factory” guys. They feel like their gripes and suggestions are making it unfiltered to the source, and if they can garner some great tips for using the product, all the better. It’s worth considering how you can unlock your R&D team to drive adoption of your products. Key Customer Collaboration To build stronger relationships with key customers, consider opening a communication channel between them and your … Continue reading

Posted in Innovation, Management | 1 Comment
Role of R&D in Driving Product Adoption

Most organizations strive to keep their product developers locked up far away from customers. After all, you never know what an engineer or designer might say. Those R&D guys tend to be coldly straight, to the point and struggle with the concept of “spin,” which can be kind of scary. They also deeply understand the product, its special nuances, performance profile and underlying technology platform. It is also in their power to change these attributes. For these reasons customers love to talk with these “factory” guys. They feel like their gripes and suggestions are making it unfiltered to the source, and if they can garner some great tips for using the product, all the better. It’s worth considering how you can unlock your R&D team to drive adoption of your products. Key Customer Collaboration To build stronger relationships with key customers, consider opening a communication channel between them and your … Continue reading

Posted in Innovation, Management | 1 Comment