I read an interesting article in USA Today recently, Social Media Users Grapple With Information Overload. It addresses the hardship of keeping up with a constant barrage of tweets, texts, blogs and instant messages.
The concerns are real enough. However, social media tools will be key for making innovation happen in the future so we need to find ways of coping with this.
My advice is quite simple:
- Reason: Find out what you want to get out of the tools. Is it to gain or share insights or both? If you put some thought into this, you are better prepared when you look into the many options.
- Focus: Once you know what you would like to get out of social media tools, you need to focus. There are so many options and you cannot cover them all. Focus, focus, focus.
- Filter: This ties back to focus. Tools such as TweetDeck (a Twitter application) are very good at helping you filtering the information flow and thus keep your focus. Find and use them.
This is intended to be a discussion. You got my input. What do you think?
Stefan Lindegaard is a speaker, network facilitator and strategic advisor who focus on the topics of open innovation, intrapreneurship and how to identify and develop the people who drive innovation