February 2011 Sponsor – Brightidea

by Braden Kelley

Thank you to Brightidea for sponsoring Blogging Innovation for February 2011.

Brightidea - February Blogging Innovation SponsorIn just three months time, the Ecomagination Challenge- Powering the Grid collected over 4,000 ideas from over 70,000 global participants, making it the largest crowdsourcing competition of all time. Now, GE has launched phase two of the challenge powered by Brightidea’s Innovation Suite calling for eco-friendly home technology ideas.

GE EcomaginationIn this second phase, eco-home ideas submitted in phase one will be reexamined along with newly submitted ideas, as participants will vie for what remains of the $200 million GE and its venture capital partners set aside for its challenges. Phase one had $55 million of investment given out, so there’s still plenty of capital to be had. In addition to the millions of dollars of investment capital GE and its partners will dole out for top ideas, five Innovation Awards worth $100,000 each will be awarded for the most innovative ideas, which will also be considered for future partnerships with GE.

For more information on this Challenge and to submit your idea for an Eco Home, see https://challenge.ecomagination.com/home.

If you are implementing innovation management software to better manage your innovation process and deliver on your innovation strategy, I encourage you to add Brightidea to your consideration set. You really can’t manage innovation successfully with e-mail or paper submissions.

For more information, please visit www.brightidea.com.

Blogging Innovation continues its commitment to being a leading independent source for innovation and marketing insight articles from:

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If you would like to submit an article or are interested in being Blogging Innovation’s March 2011 sponsor to help the innovation and marketing conversations continue, please contact us.

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Braden KelleyBraden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also the author of the forthcoming book Stoking Your Innovation Bonfire from John Wiley & Sons.