Monthly Archives: January 2011
Before I release the Top 20 Innovation and Marketing Articles of 2010 list on January 3rd for the new year, I thought it might be fun to flashback to the Top 20 Innovation and Marketing Articles of 2009. The list a great testament to all of the great articles that exist in the back catalog of 2,100 articles on the site, so I encourage you to explore the site with the search, category and monthly archive features. It’s not too late to vote for your favorite innovation and marketing articles of 2010 by tweeting them on Twitter or liking them on Facebook using the red toolbar at the bottom. To make things more interesting Facebook likes will count DOUBLE So, here were the Top 20 Innovation and Marketing Articles of 2009: iPhone Pro in June 2009? by Braden Kelley Five Steps to a Successful B2B Social Media Strategy by Matt … Continue reading
In a new study on innovation just released by CapGemini, one chart in particular caught my eye. The chart is a stacked bar chart reflecting how aligned the executives believe their innovation work is with their strategic goals. You can register for the report at www.capgemini.com. The background material on the study indicates that CapGemini received 189 responses from companies in 15 countries, and that most of the respondents were board-level and senior executives, as well as middle managers closely aligned to innovation roles. So these folks should understand their corporate strategies and how closely innovation is linked, or should be linked, to strategy. What caught my eye is that across four major industry divisions – auto/aerospace/defense, Industrial Products, High Tech and Consumer Packaged goods and Retail – anywhere from 23% to 50% said they felt innovation was “somewhat aligned” or not aligned. As you’d expect CPG was …
Does your organization have a defined social media policy? The mechanics behind creating a social media policy are an area where we’ve collaborated with Nate Riggs, President and Lead Strategist of Social Business Strategies, to develop strategic thinking exercises to identify key social media-related issues. These are essentially the do’s and don’ts to be considered in defining a social media policy. We’re always refining our strategic thinking exercises to make them more situation than category-based. As a result, they’re moving toward the form of, “What should happen when something else happens?” Based on our experiences, some of the situations your social media policy ought to consider include: What should take place when a customer complains? What do you want to happen when someone takes exception to your point of view? What are the differences when one of your social media team members is using social media professionally vs. personally? What … Continue reading
Successfully using small-scale, high risk, high reward pilot programs by Melba Kurman Last spring, the Office of Science and Technology Policy and the National Economic Council issued an RFI to collect feedback about university commercialization, including recommendations for more effective models, descriptions of current best practices and better metrics to gauge success. Apparently they’ve been reading the responses and may release a summary of the responses publicly. Federal policy makers should continue in this vein and fund a series of small-scale, test pilot programs to test out people’s suggestions. Small scale, government-funded pilot programs would be cheap, yield fast results and enable a lot of different tech transfer models to be tested. Funding for the pilot programs would be targeted towards small, regional businesses who would define their proposed pilot and if they received funding, would then implement the pilot over the next 2-3 …
