This is the fourth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘Should companies treat innovation management as a core competence? And if so, how?’. Here is the next perspective in the series: by Jose Mello How to create an innovation strategy that fits the organization needs and culture? Innovation management, for sure, is a core competence to be developed in all companies. It is the best way of creating sustainable growth and surviving in such competitive scenario. But how to create an innovation strategy that fits the organization needs and culture? First of all, the company needs to think about what is your motivation to innovation. The employees of a company won´t become more innovative just because their senior management wants them to be. It is necessary to identify what is your reason to innovate, a common reason that … Continue reading →