What do the results of open innovation look like? I am sure many people wonder about this and I am thus pleased to share lots of short cases that P&G presented at our recent open innovation event in Brazil.
Check this document: P&G Case Studies Latin America
To give an example, this is what the case studies look like:
Swiffer Dusters®
- Out Licensing Agreement with competitor in Japan: Unicharm
- Three-way win for: consumers, both partner companies
- Turned a Japanese product into a global hot-seller
P&G engineers were working on a dusting tool to expand the Swiffer® mop line when C+D teams came across a hand-held product being sold in Japan. They liked the sleekness and user-ease of the Japanese product – as did consumers in market testing.
The company, UniCharm, did not have the manufacturing, distribution or marketing might to take their product into other markets. The resulting partnership enabled P&G to launch the Japanese innovation in the US in just 18 months under P&G’s established Swiffer brand. Now a market leader, Swiffer Dusters are sold in 15 global markets… and now include brand extensions: 360-degree Dusters and Dusters with Extendable Handles.
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Stefan Lindegaard is a speaker, network facilitator and strategic advisor who focus on the topics of open innovation, intrapreneurship and how to identify and develop the people who drive innovation.
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Seems more like a product distribution agreement than it does open innovation.