When considering launching an innovation campaign, there are many options and features to consider. To narrow it down, let’s consider two basic types of campaigns- targeted vs. broad spectrum. First let’s start by defining our terms. A targeted campaign is topic specific and will often have a defined time period with a predetermined start and end date, while broad spectrum campaign are very general in terms of topic focus, and again, often, but not always, are on-going with no specific timeline. Targeted or broad, campaigns can have various audiences, i.e. employees, customers, the general public. In the case of a targeted campaign, participants are asked to submit ideas on a specific initiative, question, or business challenge. “We are seeking to cut shipping costs by at least 25%,” for instance. On the other hand, one could setup a campaign with a much broader topic, or multiple broad …