I’m currently attending the Open Innovation Summit 2010 organized by the World Research Group in Chicago – Key corporate presenters include Cisco, P&G, J&J, HP, Clorox, etc.
Key Learnings from Unilever:
For Open Innovation to succeed you need diverse teams with members that have seven key soft skills:
- Intrapreneurial skills
- Talent relationship building
- Strategic influencing
- Quick study
- Tolerance of uncertainty
- Balanced optimism
- Passion
Communication is a critical success factor/ element to make (open) innovation successful.
Clorox meanwhile is expanding Open Innovation efforts from Downstream to Upstream, through networks and communities:
- Cultural fit is key success factor to create value together in Open Innovation
- “Assessment of degree of difference” to decide to work on project/idea
- Identify top three killer issues, risks to establish exit
- Network Architecture important (technical/consumer/economical)
- Leverage internal networks/build external
- Networks Catalyze and Communities innovate
- Network/Connect, Community/Create, Organization/Execute…
- Using www.Cloroxconnects.com
Key P&G Learnings:
- Consumer is boss
- Wanting to reach more consumers
- Open Innovation is complex
- Teamwork across many more elements/groups
- Organizational model: Vision/mission/strategy RROI
- Skills Required: Trust, Seamless Collaboration, Speed & Agility and Networking…
- Open Innovation only works when internal innovation is working well, its’ structured and sustainable
- We can create more value together than we ever could alone.
The latest P&G Connect & Develop initiative is a new (Ohio) statewide collaboration agreement and efforts between universities and P&G. (Universities working together and with P&G to develop and solve challenges)
LG’s Key Learnings:
- Without the strong commitment of top management – Efforts will fail
- Open Innovation should be integrated into the overall innovation strategy
- Need systematic way to record external organization/technology information, and to manage and share it
- You need an active IT System to make Open Innovation work
- You must define needs/technology scouting/technology incubation/collaboration management
- www.collaborateandinnovate.com (10 broad themes, 29 specific needs – needs defined by bottlenecks)
- It is important to define your needs correctly and to keep your initial screening process simple, fast and lean
- The shift from closed innovation to Open Innovation is a long journey
Qualcomm’s Secret Sauce:
- Combining online and off line collaboration techniques: collective intelligence and corporate entrepreneurship= collective entrepreneurship
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Robert Brands is the founder of InnovationCoach.com, and the author of “Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival”, with Martin Kleinman – published March 2010 by Wiley (www.robertsrulesofinnovation.com).
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