This is the sixth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series:
by Mark Turrell
What are three specific actions that a non-innovative company can take to become more innovative?
Limit your expectations - stop reading books about Google, and get realistic about what you can achieve in your own firm
Take a baby step - find something small to do, a tiny idea, and go do it. It could be a change to the way you handle expenses, or a new format for your invoices. By taking just a small step, you begin to realize that change is possible, that it’s not that hard.
Develop your ‘end goal’ – where do you want to be… your organization to be? Your end goal will give you a clue as to how much you will ‘need’ to innovate, if at all. Perhaps you’re a sole trader with a lifestyle business. Or you’re working in a government agency. Once you have an end goal, a realistic end goal, you can begin to think about how – and how much – to innovate in context.
You can check out all of the ‘Innovation Perspectives‘ articles from the different contributing authors on ‘What are three specific actions that a non-innovative company can take to become more innovative?’ by clicking the link in this sentence.
Mark Turrell is the Co-founder of Imaginatik plc. Imaginatik provides services and technology for Collaborative Innovation and Collective Intelligence. Imaginatik is a pioneer of innovation and idea management methods and features, with over 50 multinational clients.
