Social media is exposing the emerging innovation industry to public view This is the final of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the next perspective in the series: by Cynthia Duval I hesitated to write on this month’s Innovation Perspective topic because my view on the role of social media in innovation is from a single perspective, mine. And as an ethnographer, that doesn’t feel particularly comfortable since it is usually my job to see the world from the perspectives of others and communicate those perspectives juxtaposed against my own. So let me offer this blog post as an invitation to you to provide your perspectives as comments on mine. I spent many years working with innovation teams of one sort or … Continue reading →

This is the sixth of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘What is the role of social media in innovation? (Either inside or outside the organization)’. Here is the next perspective in the series: by Paul Hobcraft I am not alone I am sure but I suffer from Social Media Return Dilemma. There I’ve said it, it is out in the open, “I suffer from SMRD”. To be honest I am struggling on social media in innovation, struggling to get my head around it for my business, for me. It often seems overwhelming, do you feel the same? I can see daily the amazing power that social networking can provide, it is certainly eating into my day more and more. Is this a good thing or bad? The time issue has to increasingly managed, and as yet I don’t … Continue reading →