Increasingly people who pony up tuition, also question current MBAs ability to upgrade business. Yet, within social media’s pool of people, prater and performance, business schools too often dig for everything but innovative brainpower with quality paybacks. What a waste of social media’s ability to power-up innovation.
I’ve sensed that novelty, human intelligence, and social media can offer assurance to MBA leaders, like those I teach and mentor, who go for gold. Imagine entire MBA programs joining those prized brainpower strands in social media to stoke dendrite innovative brain cells. With a few social media approaches, business schools could spark brainpower that ignites an entire generation of global leaders.
It means building better bridges between brains, social media and business leaders though. Skilled entrepreneurs intricately weave their wisdom through well crafted social media meetings, and those who’ll lead our current creative era, are making mental notes daily about how to find or furnish that next golden thread.
Innovative brainpower rarely pops up by accident, however, nor does it always appear on demand. Over 25 years of building visionary links to brainpower, I’ve discovered social media dividends that advance new pathways into high performance business minds. It’s a bit like polishing a magic lantern, until a genie appears to move original ideas into that winning design for a new era.
For example:
1. Scan the TweetDeck for one big idea to design or kindle. With endless ideas out there – it’s often a matter of capturing one to crystallize. Fast Company celebrated the last decade’s 14 biggest such design moments, all of which passed through Twitter’s collective brainpower where shots of dopamine helped open participants to novelty. Anthony Grace at the University of Pittsburgh describes a feedback loop that involves a chemical and electrical interactions between dopamine and novel or unexpected events. This lively process on Twitter appears to lock in memory, and it also engages the amygdala where the brain processes emotional and socially exchanged information as fuel for increased innovation.
2. Mimic creative people by engaging at their web site. New brain discoveries confirm that you literally adopt another person’s unique approaches by observing them at work. It’s also true that while innovation may be more vital than ever at your workplace, individuals who think, act and build differently often remain at a premium. That’s where social media brainpower can help MBAs, so that more people learn innovative tactics that generate profitable designs. Simply stated, mirror neurons can create innovative cultures from carefully constructed imitation. In this video on mirror neurons, for instance people watch and mirror folks who differ. Consider the consequences if business leaders witnessed how that deep within brain cells await neurons that fire in reaction to mirroring other’s talents as they roll into activity. If new opportunities for innovation get stomped on where they work, MBAs can mimic more online innovator’s actions, and report benefits from an advantage of mirror neurons in action.
3. Blog opposite ideas to build from polar ends. Too many similar routines in toxic workplaces mentally barricade neuron pathways to creativity for cutting edge projects. To insert risks that increase your ROI – build an innovative culture by linking opposites through a shared blog, in ways that traditionalists often miss. Shared blogs on innovation, will link unique insights across viewpoints from high-performance minds. Online communities open new segues to leap-frog workers over ruts and routines that shut down brilliant people. Traditions tend to breed language for clinging to old approaches, yet when you engage opposing views, the brain’s best response may be to tame an amygdala here and there in order to harness unique contributions. Rather than take potshots at people, blogs can build differences into tools for goodwill across cultures. Diversity is to shared blogs what a new neuron highways is to innovative solutions. Engage genius thinkers online, and innovation soon begins to stoke your work community.
4. Run from digital cynics. Have you noticed how stocks rise when people twitter hope? Or have you seen financial markets nosedive when online naysayers spout doom? Luckily pools of innovative brainpower lie beyond the sea of online cynicism. This trend hinges on the fact that hope adds serotonin to spark curiosity and fuel the brain. Cortisol, on the other hand, shuts down originality, and increases fear of failure. Make sense? When cynics spread fear, brainpower shuts down before social media’s innovation stands a chance. When creators spark curiosity imagination kicks back delightfully in genius creators.
5. Start social network discussions on YouTube. You might start a back-and-forth on YouTube inventions such as pickle ice-cream, or simply toss around as I did – recent brain facts about multi-tasking that limits innovation. Few people know how multi-tasking works against innovation – because it bottle necks the brain’s ability to focus or innovate. Just as all brains wire differently though, Internet discussions allow people view to multi-tasking as it relates to their own innovation. You could say that social networks add new colors and textures to innovative brainpower, because people hold up shared experiences to the rainbow for another look.
6. Build tone tools on Facebook through a climate of creativity. Innovation gets lost in climates where toxins such as bullying or intimidation exist. In climates resistant to change, toxins come faster than lightening strikes an iron rod in an electric storm. Sadly stress or negativity shoot down a brain’s best ideas, and innovators often tell you it’s less stressful to hang up their cleats in favor of doing bare routines. Where people tend to kill initiatives, tone tactics act like a vehicle to tug innovation back into play. It helps to google examples of good tone from gentle, or effective leaders, and then discuss online how to offer olive branches back and forth at work. Or why not ask other innovators on Facebook what tone they hear in people’s words. Then compare responses to words that convey invention or vision.
7. Pose two-footed questions on LinkedIn. The best way to integrate innovation into your firm’s existing practices is to question ways that lead away from creative solutions. Start with stubborn problems, and toss in a two-footed question that probes the solution from angles of fact and interest. I recently presented an MBA course on Leading Innovation with the Brain in Mind, to a university business school, and I plan to challenge change leaders on LinkedIn with a follow-up question: What will innovation look like in the 21st Century, and how can business schools promote creative intelligence through top facilitation of innovative brainpower? What two-footed question would launch your next innovative offering at a LinkedIn roundtable?
8. Reward talent in online networks. Offer a book for a contest winner, publish
a blog on the most innovative leader for tough times as Harvard Business leader, Bill George did recently to my online story about Dr Bill Cala. In too many workplaces problems go unsolved while some of the finest minds are left outside of the innovative process. In order to bridge the gap between the multiple intelligences people bring to work, and the problems that need solutions, organizations reward people for refreshing new ideas. As part of that process why not survey your unique intelligences to see which talents you have up and running innovatively. Don’t forget to toss out tips for avoiding disagreements that kill innovation in meetings though.
As people awaken innovative intelligences online – for life-changing designs at work, brainpowered teams will rise up to garner the most diverse perspectives. Check out refreshing and profitable innovations that happened this month at Braden Kelley’s Blogging Innovation site, for example. It’s my prediction that we’ll see a finer ROI on our collective efforts there – all because of added social media brainpower.
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Dr. Ellen Weber is the Director of the MITA International Brain Center in New York and an internationally known innovation leader, speaker, mentor and columnist, who certifies business and university leaders in brain based facilitation approaches. Her blog suggests approaches to accomplish things never before accomplished by using parts of the brain never before used.
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