Monthly Archives: March 2010
This is the first of several ‘Innovation Perspectives’ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms develop the organizational structure, culture, and incentives (e.g., for teams) to encourage successful innovation?’. So to kick it off, here is Drew Boyd’s perspective:by Drew BoydHere are five things companies need to do to develop the organizational structure, culture, and incentives to encourage successful innovation:1. Kill Your Innovation Champion: It seems like a great idea to establish an ‘innovation champion’ – responsible and accountable for driving innovation within the organization. In reality, it stifles innovation. Assigning a champion lets everyone off the hook. Why innovate when we have our ‘champion’ to do it? A study by the Association of Innovation Managers found that when companies assign innovation champions and establish separate funding, it threatens the R&D and the commercial departments.”This kind of sponsorship opens the … Continue reading
by Braden KelleyI had the opportunity to interview Mickey McManus, Chief Executive Officer and Principal at MAYA Design at The Economist’s conference “Innovation: Fresh Thinking for the Ideas Economy”. I’d like to share a video interview I did with Mickey during the event:In this video Mickey talks about the role of design and a bit about the future of pervasive computing. Don’t miss an article – Subscribe to our RSS feed and join our Continuous Innovation group!Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
by Braden KelleyI had the opportunity to interview John Hagel III, Co-Chairman of Deloitte’s Center for the Edge and co-author of the book “The Power of Pull” at The Economist’s conference “Innovation: Fresh Thinking for the Ideas Economy”. I’d like to share a video interview I did with John during the event:In this video John talks about the difference between passion and obsession, the fringe and the edge, and a sneak preview of “The Power of Pull”. Don’t miss an article – Subscribe to our RSS feed and join our Continuous Innovation group!Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
Customers have always been core to companies’ existence. An obvious statement for sure. Customers are the source of cash flow, and have historically been thought of in marketing and transactional contexts.But in recent years, we’ve seen the rise of a new way to consider customers. As vital influencers of company activities and strategies. Two popular ways this is taking form are the social CRM movement, and the emergence of open innovation.If you follow discussions in these developing strategies, you see that there are differing views as to the value of customer feedback. Understanding the different use cases of customer feedback helps organizations to set objectives and expectations appropriately, and to create effective frameworks for engaging customers.Let’s look at three models for applying customer feedback to innovation.Customer Feedback and Innovation ObjectivesThe graph below highlights the three models for applying customer feedback to innovation:The three objectives on the graph are:Features – product … Continue reading
Image Source: Centers for Disease Control and Preventionby Kevin RobertsDebate on the upside and downside of the Internet continues to rage, and won’t be settled any time soon. I’m an upsider, and take the view that powering forward imperfectly beats staying still or rolling back perfectly. The liberating and involving nature of the Internet cuts creativity loose on such a fantastic scale, that I think we’ll have the capability to fix the flaws as we go.Recent research at the University of Pennsylvania through the New York Times is encouraging. It turns out good news travels faster than bad and that the positive emotion of awe travels fastest. Large scale awe-inspiring stories that make us see the world in a different way catch fire.Make what you will of this, but ‘emotional communion’ of this kind suggests that people move towards positive change, and will get in behind it when it counts. … Continue reading
by Braden KelleyI had the opportunity to interview Judy Estrin, a serial entrepreneur and author of the book “Closing the Innovation Gap” at The Economist’s conference “Innovation: Fresh Thinking for the Ideas Economy”. I’d like to share a video interview I did with Judy during the event:In this video Judy and I discuss innovation ecosystems, disruptive innovation, education, and closing the innovation gap. Don’t miss an article – Subscribe to our RSS feed and join our Continuous Innovation group!Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.
