Boosting Sales for Beginners

Ah… “Drive Sales.” Is there a company that doesn’t have ‘sales driving’ as a key strategy?

It can’t be much simpler than a choice of three levers.

1. Find New Customers
   • Create a New Market with a new product or service, or
   • Go deeper with your existing targets

2. Increase Frequency – Get existing customers to use your business more often.
3. Increase Average Ticket – Get existing customers to spend more when they use your business.

While simple doesn’t mean easy. It helps to know that these are your three launching points.

When choosing one – or perhaps all three – of these strategies. The next step is to ask “How?”

• How can I find new customers?
• How can I get existing customers to come more often?
• How can I get them to buy more?

From these base questions will branch new, potential solutions.

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Paul Williams is a professional problem solver at Idea Sandbox. He can help you create remarkable ideas to grow your business. You may read more at his website and find him Twittering as @IdeaSandbox.

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