Monthly Archives: October 2009
Where does it exist? D-Schools Or B-Schools?by Idris MooteeSomeone asked me who the design head is in our company. I am not sure. My answer would be everyone. Everyone is a strategist and everyone is a designer (or design thinker) in our company. We understood long ago that strategy doesn’t necessarily come from a strategist, and that a design idea doesn’t necessarily come from a designer. Design wants to change the world and often ends up over-thinking and under-doing. Strategy wants to change the world but often is stuck in an old paradigm of management. Strategy, management and design are not what they used to be. Strategy is distancing itself from competition and innovation is distancing itself from invention. Strategy now needs design and design needs strategy in order to have impact. I met John Maeda today and his idea of the difference between art and design is that design … Continue reading
We are happy to bring you some of the key points and insights from Dr. Guido Petit’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City.Dr. Guido Petit, Director of the Alcatel-Lucent Technical Academy spoke about Optimizing Innovation through Entrepreneurial Boot Camps. The program had its genesis back in 2002 after massive layoffs at the company. At that point in time, the CEO decided to focus on making innovation the job of everyone. They started in Belgium with an idea generation site that they built. They received maybe ten idea submissions per month in Belgium after launching it.But, then they decided to put a car on the parking lot and offer it as a prize. Submisions tripled to thirty per month. So, they got 150 ideas in the 5 months of the car contest. Eleven people were selected to pitch their ideas to … Continue reading
We are happy to bring you some of the key points and insights from Mauro Porcini’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City.Mauro Porcini, Head of Global Product Design – Consumer & Office Business at 3Mspoke about the importance of design and its role in innovation. 3M focuses a lot on taking a technology and adapting it to a lot of different products in different industries. In 1948 William McKnight created the 15% rule (time to use for anything) at 3M, and this stimulated innovation.And when we look at the world as a whole, it is clear that we’re reaching the limits of efficiency, and this is leading companies to focus on innovation to meet the relentless pressure of shareholder expectations. And at the same time, design-thinking is everywhere – including this New York Times article, and at most of the … Continue reading
We are happy to bring you some of the key points and insights from Wim Soem’s talk at the Optimizing Innovation Conference, which was held October 21-22, 2009 in New York City.Wim Soens, Managing Partner at Cognistreamer spoke about their Innovation Portal 3.0 software and a bit about Enterprise 2.0 Innovation. From Wim’s perspective, 2005 marked a switch from the majority of people reading content to the majority creating content. People are now generating, sharing, remixing, and filtering activities are all coming together to create the collaborative effort that represents Web 2.0.So, what are the flaws of the widely used innovation funnels with stage gates?First – Quality of the IdeasSurvey response – 75% of people are not happy with the quality of their ideasSecond – Screening BottleneckAbout 80% of ideas killed after first screening and only about 1% come out of the end of the funnel)Three – Assessment Challenge (picking … Continue reading
Have you written an innovation or marketing blog post that you are particularly proud of, or plan to write one?Would you like the chance to share it with a larger audience and maybe even win one of three signed copies of Bill George’s latest book “7 Lessons for Leading in Crisis” at the same time?In support of our mission to make innovation and marketing insights accessible for the greater good, we are looking to publish the three best innovation or marketing blog posts submitted for this contest.Here is how to win:Select your favorite blog post highlighting an innovation or marketing insight (or write one)Add the following text with the link to the bottom of your articleI’ve entered this article in Blogging Innovation’s October Innovation Contest – To show your support for this article, please follow the link and add a comment.Send @innovate an @reply on Twitter with a link to … Continue reading
In an earlier blog entry on content, readers provided a number of interesting comments. If you haven’t already read that article (and the comments), you may want to do so in order to understand this new article.Many did not agree with my point of view. And that is great. I only wanted to stimulate some conversation.Let me first address some of the comments (and I appreciate the time that everyone took in writing comments). The comment is in italics with my response following.”I wonder if the Kindle model requires a subsidy to offset the upfront cost of technology development and/or design manufacturing.” Two thoughts come to mind. 1) No one has an issue paying $150 for an iPod even though the cost of the music is pretty much the same. 2) As new generations of eBook readers hit the market, prices will drop. Several are now on the market for … Continue reading
