Monthly Archives: September 2009

The President of a $1 billion company once asked me to describe his organization in one word. My response?”Anorexic.”The Vice Presidents who sat around the table nodded in agreement. They assumed that I meant there was no fat left to cut. That is not what I meant.Anorexics often have relatively “high” body fat percentages because their lean body mass erodes along with the fat.This is what many organizations have done. An an effort to cut costs, in addition to cutting fat, they also cut large amounts of lean body mass.Are you thinking of further cost cutting? If so, what are you eliminating? Fat? Bone? Muscle? Vital organs? No company in history has ever “cut” its way to long-term success.Exercise grows muscle while burning fat.Innovation is exercise for businesses. It helps grows the organization while also enabling cost efficiencies.During the depression, Henry Ford said, “A man who stops advertising to save … Continue reading

I can think of seven specific, revenue-producing reasons why most businesses should be on Twitter. If your customers are using Twitter, you probably should be to. But how, and why?Here are seven places to start:1. Get New CustomersWhat do you sell? There are prospective customers talking about it on Twitter right now. Do a search for that product or service or topic and you’ll find them. Reply to their tweets, and engage with them directly as prospective new customers. Better yet, start sending your own tweets with the same keywords or hashtags (which is the keyword with a # in front of it to help others find it). That way you’ll start attracting new customers to you with the same topics or products.2. Keep In Touch With Customers & FansFind out which of your customers are using Twitter, ask them to follow you. Follow them in return. Share news about … Continue reading









