Monthly Archives: May 2009
One of the best Twitter names that I’ve come across recently is @ShowerThinker. It’s an account for an inventor that makes post-it notes for the shower called Aqua Notes.This Twitter name captures a well-understood fact – that a lot of great ideas (and ultimately innovations) come to us not from brainstorming, but from the connection to our subconscious that occurs in the shower (or pretty much anywhere else in the bathroom). If so many great ideas come to us when our active mind is elsewhere, then why is such little attention paid to this source of innovation.A lot has been written about creativity and the brain, left brain vs. right brain thinking, and how often the brain just needs to get out of its own way for creativity to occur as there is no single creative area of the brain.In my own cuarto de bano moment, I came up with … Continue reading
If you happened to miss Dan Ariely’s talk at the World Innovation Forum (which was quite good), I managed to find two videos from TED that taken together comprise most of the talk he gave.Video #1 – “Dan Ariely – Are we in control of our own decisions?” Video #2 – “Dan Ariely – Our buggy moral code” You can find my Top 10 Insights from Dan Ariely’s talk at the World Innovation Forum along with the slides from the presentation.Braden Kelley (@innovate on Twitter)
You may have heard about Seth Godin’s concept of tribes. Well, here is a video from the TED conference that lays it all out: As we move on from the mass marketing epoch of history, we move into an epoch where there will be many tribes, organized around different interests, that will be looking for leaders and ideas that they believe in and actually want to promote. When you are looking to affect change – Can you find the heretics? – The people who are not “sheepwalkers” (half asleep and following along) that will help to lead a movementThe flow of the tribe methodology boils down to:1. Telling a story to people who want to hear it2. Connecting a tribe3. Leading a movement4. Making changeProperly pulled together, you will be left with a product or service that has a story to tell. A story that the …
I recently updated some of my World Innovation Forum (May 5-6, 2009) posts to add slides for some of the presentations.You can also download the World Innovation Forum Executive Summary from our site – lovingly assembled by business analysts from ExecuNet. The conference lineup included – Paul Saffo, CK Prahalad, Vijay Govindarajan, Clayton Christensen, Fred Krupp, and Dan ArielyHere is a list of all of the posts from my World Innovation Forum trip with the posts that have been updated with slides at the top:Paul Saffo (updated)Vijay Govindarajan (updated)Clayton Christensen (1st Session) (updated)Dan Ariely (updated)?WhatIf! Innovation Field Trip (Apple Store and OZOlab)Interview with CEO Alexander Tsiaras of TheVisualMDBrightidea visit with Co-founder Vincent CarboneCK PrahaladClayton Christensen (2nd Session)Fredd KruppA thank you goes out to HSM Americas and the presenters for the slides.Braden Kelley (@innovate on Twitter)
I had the opportunity to interview Ric Merrifield on camera about his new book “Rethink” and here are the questions I asked him:What inspired you to write Rethink?What is the key insight you want to share with this book? What is the most common mistakes people are making in cost cutting mode right now in this recession?What is the most common barrier to innovation that you encounter in your work?In your opinion, what recent innovation (or area of innovation) has the most intriguing potential?”Rethink” arrived in my mailbox a couple weeks ago and after completing it, overall, I would give it a thumbs up. For me, the second half of the book was the most interesting part. The case studies were good, and I felt they brought the book’s thesis to life. While I found myself thinking about core competencies and value curves when I was reading the book, I … Continue reading
I had the opportunity to meet up with thevisualmd.com founder Alexander Tsiaras on May 7, 2009. We had a fascinating conversation about healthcare and the work that Alex’s company is undertaking. Here is a video excerpt from part of our conversation:Here are some of the key insights that bubble up from our conversation:The Internet is an interactive medium, and if you want to be successful you have to learn to tell a story. Storytelling has a huge impact in fundraising, the outcome of politics, the behavior of consumers, etc.Yet, most of the content on the Internet remains about gossip and commerce (even today). There is still a shortage of quality, deep content.With thevisualmd.com, Alex and team are trying to tell interactive stories. If thevisualmd.com were a print publication, they would aspire to be LIFE magazine – beautiful pictures with good captions that together tell a story for those who want … Continue reading
