HSARPA – 10% of budget in disruptive innovationDisruptive Innovation GroupAir Force Academy4,000 Bachelor of Science (B.S.) studentsThey do social networkingWorld of Warcraft and coordinating 16-17 people to attack a DragonFlexible distributed controlMultiple people getting the same information at the same time (working with Cisco)LCD TV Case Study:We invent radical technology and build things, but don’t always implement themWe don’t do a great job of imagining all the ways the technology can be usedLiquid Crystal:Discovered in 1888In 1968 RCA developed LCD’sWent on TV to disclose inventionSubsequently put into solid state division within RCARCA kills projectSharp wants to buy, but RCA says noSharp then does 15 years of research and forms a secret company inside SharpWe have things that will kill core competencies of some our organizationsChallenge to us as a society how and when to commercialize some of our technologies in the national interests

“We are making things less bad.”New venture – New Chapter (Vitamin company sourcing from Costa Rica)Would it be possible to make shampoos that when flushed into the oceans, they might help make the oceans better?In the financial crisis, will sustainability be the first thing to go?Pepsi just announced layoffs of 3,300 people including the head of sustainabilityMeanwhile, Wal-Mart hasn’t pulled back their commitment to sustainabilityWe are now going to sell thru Wal-MartI may have said we never would do this, but the fact is that it helps us help more people to do less badWal-Mart is taking many positive steps ahead of other retailers:Wal-Mart influenced laundry soap manufacturers to cut half of the water out of their liquid productsIntentionally becoming the largest seller of compact flourescent lightbulbs ahead of the curveExploring green energy for storesExploring fuel efficiency improvements for its fleet of trucksChanging price of salad & water meal …

Josh told the story of getting his book published:He wrote the book, tried to sell it unsuccessfully, and so it was sitting in his drawerSo, he gave it away via Creative Commons licenseHe gave it away everywhere he could (including getting it included into the first e-book reader software for the iPhone)12,000 downloads and comments/fan mail/formatting suggestionsHe then looked around for Print On Demand options to print a copy for his momHe collaborated to get cover art for the book (using his college alumni list)She got a url on the back of the book and a mention on the inside of the book12,000 people ended up downloading her workCommiserate – He told the story to an Amazon Print on Demand tech support person and they gave him a Pro account and Amazon ended up offering to distribute his book internationallyFor more information on the talk, go here.

We want to de-risk ideas and help move them towards being taken into clinical trials.We sometimes add money to company investments in order to make Phase 1 trials more robust than originally planned:$4 million VC-funded trial, we incremented by $750k to fund neuro-imaging and extra doctor visitIn order to get more data out of the trialWe are almost filling the role of an early stage investor (in some cases).Giving foundation money to drug companies must be a challenge for people giving money to the foundation to take, but we are pushing the envelope in order to do whatever we can to accelerate the finding of a cure.For more information on the talk, go here.

IBM’s new core values:Dedication to every client’s successInnovation that matters, for our company and for the worldTrust and personal responsibility in all relationshipsGlobal Innovation Outlook (GIO) program (similar to an innovation jam):Brainstorming around big societal issues2-3 times per year at sites around the worldIdeas were going globalInnovation was becoming more openHave now run about 50 GIO’s in 36 countriesStarted with the question of:What would happen if we took the five best scientists (IBM fellows) and five of the top, connected people from the consulting business and brought them together?Problem was that it wasn’t openSo we started inviting external people and opened it upWe opened up our planning processVideos posted on the webShame on us if we can’t execute firstWe took it to the Chairman:We estimated it would take 18-24 months to implement the ideaThe chairman asked if we could do it in five monthsOf course we stupidly said yesChariman …