Monthly Archives: October 2008
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People used to take it for granted that when it came to airlines and hotels that you bought an anonymous seat or room, and you bought site unseen. Then the traditional airlines came along and introduced seat picking applications that allowed you to pick exactly the seat you wanted or see how full a flight was (helpful if you’re on the fence).Now Homewood Suites has introduced the same concept to the hotel industry and taken it a step further by showing you photos of the room you might be choosing and how close it is to the ice machine or the elevator.Some people may find room picking to be an incremental improvement, but I would like to make a case for this to be seen as an industry innovation, and here’s why:It changes the conversation – It’s no longer “is a room available”, it’s “what are my choices”It improves the … Continue reading
