Engadget has an article on a 300 MPG car that Aptera is now beginning to accept pre-orders for. Apparently, they intend to deliver it in twelve months.
I would contend that this automobile is an invention not an innovation, because there are already hybrid cars in the marketplace and this automobile will likely prove more useful than valuable. I believe it will be a niche player rather than a truly transformational product introduction, but I guess we will see. Toyota and other hybrid manufactures will be introducing plug-in varieties in the next few years along with better capacity batteries, improving MPG on both fronts.
Invention or innovation? Niche or mass acceptance? What do you think?
Braden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.