A Power Tool for Creative Thinking

What if you could find a way to think like Steve Jobs, Jeff Bezos, or Richard Branson? What if you discovered the actual thought processes that lead great innovators to their Eureka moments, and then you reverse-engineered them? What if you built a power tool for creative thinking that would enable you to emulate the mind of the innovator?

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Posted in Feature Of The Week | 1 Comment
People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008. Continue reading

Posted in Change, Innovation, Psychology, marketing | Leave a comment
IMG_2010

Why does anyone blog about Innovation? Paul Hobcraft, a committed voice, gives us his reasons, and innovation intent. Not simply seen ‘just’ a list of topics, but the “stakes” into the innovation ground to keep guiding me and my readers along a journey of personal discovery. Continue reading

Posted in Op Ed | Leave a comment
maps for change logo

From a presentation we found stalking Yannig Roth, from the Open & User Innovation Conference, at Harvard Business School, with two fellow crowdsourcing researchers from Canada (Prashant Shukla & John Prpic). The talk, titled “Is the World Flat? Unpacking the Geography of Crowd Capital,” presented early results of a research about crowdsourcing participation across the globe Continue reading

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Montage #2rightone

Sheila Babnis, head of strategic innovation for product development at Roche, shared, at a conference earlier this year, new ways that her company is working in innovation in drug development; and how empathy and patient-centricity are shaping both drug development and clinical trials. Co-creating with patients is a core pillar of the new way Roche is working and an area of deep focus for Sheila and her team.
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Posted in Build Capability, Health/Healthcare, People & Skills, Processes & Tools | Leave a comment
Innovation Through Preparation

Innovation is about new; innovation is about different; innovation is about “never been done before”; and innovation is about preparation. Continue reading

Posted in Creativity, Growth, Innovation, Technology, collaboration | Leave a comment

Increasingly, companies who have long focused on open innovation and idea management are incorporating design thinking as part of a “well balanced diet” for enterprise innovation. We at batterii are excited to be working with Pfizer, one of the world’s largest biopharmaceutical companies, to help them bring the power of human centered innovation to every one of their 77,000 employees. Continue reading

Posted in Build Capability, Case Study, Conferences, Culture & Values, Design, Innovation, Leadership, People & Skills, Processes & Tools, Profiles of Innovators, Research, Science, Technology, Uncategorized, collaboration | Leave a comment