Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features introduced by other companies months or years before? Continue reading
The ways to innovate with pricing and monetisation are legion. Fresh approaches can differentiate you and attract new customers. Continue reading
There is actually a front end to the front end of innovation. Before you start ideating, you need a set of really novel strategic insights. These are like the raw material out of which exciting innovation breakthroughs are built. Continue reading
What was Edison’s “execution” process? His great grand niece, Sarah Miller Caldicott, author and CEO of Power Patterns of Innovation, kicked off the BEI conference from The Cosmopolitan of Las Vegas by answering that question. It was a WOW.
I had the privilege of receiving evaluation copies of a couple of different tools/games that you might find interesting to use in your innovation pursuits. They are the Disruptus game from Funnybone Toys and The Innovation Deck from Andrey Schukin. Continue reading