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Go Deep or Go Home

We meet companies and non-profits who have been marketing to the same lists for years. Often, these lists and the assumptions about the people on their lists are more than a decade old. These aged lists may have been scrubbed, but that is simply for those who have fallen off the grid, one way or another.

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One Weird Thing that Makes Outstanding Products

If you work in product development, you know that one of the hardest things is managing to achieve perfect market fit ahead of the competition. There are scores of processes and numerous stakeholders that should be included in the process, business prioritie ...

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The Innovation Engine Podcast: Breakthrough insights from Rowan Gibson – Part 2

Here’s the audio file and transcript from Part 2 of Will Sherlin’s interview with Rowan Gibson, author of “The Four Lenses of Innovation,” on the popular podcast “The Innovation Engine:” Listen to the podcast here. “Welcome to Part ...

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Seeking Innovation Alignment Conversations

Aligning innovation within a strategic conversation frameworkInnovation stands in service to the strategic goals of our organization, or it certainly should! The first thing is you need to have a solid, thoughtful conversation around the type of strategic emphasis you wish to achieve from your innovation activity, ...

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How Your Mission Drives Your Strategy

Southwest Airlines is an unusual company.  In an industry notorious for losing money, it has achieved over forty consecutive years of profitability.  No one else comes close to matching that record.  It makes you wonder why everybody doesn't just copy t ...

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Leadership Don’t Mean a Thing if it Ain’t Got that Swing

The American Master of Music, Duke Ellington, also stands as an ideal role model of leadership for the emerging business and nonprofit world. As the global workplace moves toward open workspaces and sees the value of multi-dimensional team filled with hard-t ...

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The 4 Reasons Why You Aren’t Innovating Now

When most think about innovation, they think about the final product. We think about pieces of technology and gadgets without realizing that we are completely failing to understand what innovation truly is. Innovation is about the process. In other words ...

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Innovation Authors - Braden Kelley, Julie Anixter and Rowan Gibson

Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and strategic advisors to many of the world’s leading companies.

“Our mission is to help you achieve innovation excellence inside your own organization by making innovation resources, answers, and best practices accessible for the greater good.”