How Peloton Uses Consumer Insights To Drive Innovation

Peloton is the exercise company currently taking the fitness world by storm. The company’s sleek $2200 stationary bikes enable busy professionals to exercise at home, at any hour of the day or night. But that’s not what’s giving the $4 billion unicorn startup so much forward momentum right now. Peloton’s magic formula turns out to be its superior way of analyzing ...

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How To Prepare Your Organization For Innovation

In 1919, Mahatma Gandhi initiated a campaign of civil disobedience, including the sale of banned literature, fasting, prayer and work stoppages, to protest the oppressive Rowlatt Acts the British had recently passed. These were an immediate success, but soon turned disastrous and ultimately ended with the massacre at Amritsar. He would later call this his Himalayan miscalculation. “I realized that before ...

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Top-down or bottom-up – How do you start building an innovative culture?

When we ask innovation leaders why they haven’t been able to reach their innovation goals, probably the single most common explanation is their company culture. As we all know, company culture is such an all-encompassing concept made up of so many different elements that changing it is extremely hard. Innovation leaders are often put in a very challenging position. They’re ...

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Who Needs Ideation Software?

All organisations face one or more challenges they need to tackle. Some have decreasing markets due to the crisis and need to cut costs, while others are looking for other ways to serve existing or new customers. Your organisation is probably also facing a number of challenges. To gather possible solutions for your challenges, crowdsourcing is a relatively new and ...

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Uncover Your Customers’ Dreams

I had been offering coach training for 25 years before I finally decided to ask my alumni why they came to me. I was facing a decision to invest in certification and wanted to know if it would make a difference. I found that my customers could easily get traditional training elsewhere. What made them come to me was: Personal ...

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Sickcare Intrapreneur Innovation Roadmap

Sickcare professional entrepreneurs come in several flavors: private practitioners, technopreneurs, social entrepreneurs, edupreneurs, academic entrepreneurs, service providers and physician investors. Some are intrapreneurs i.e. employed physicians trying or expected to add value to their employers by acting like entrepreneurs. In other words, they are trying to create employer defined value through the deployment of innovation by deploying a product, service ...

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How Amazon Innovates

In 2014, Stephenie Landry was finishing up her one-year stint as Technical Advisor to Jeff Wilke, who oversees Amazon’s worldwide consumer business, which is a mentor program that allows high potential executives to shadow a senior leader and learn first-hand. Her next assignment would define her career. At most companies, an up-and-comer like Stephenie might be given a division to ...

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Using Behavioral Intelligence to Create the Website of Tomorrow

Behavioral Intelligence

Every organization wants to be a leader in their industry. One way to get there? Creating an innovative, user-friendly site that thrills your audience. If you’re like most organizations, you’ve used data to guide your website improvement efforts. Web analytics tools such as Google Analytics are powerful and provide essential information. However, that data only reveals half the story. This ...

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